E66 - Emma May, Founder and Creative Director at SophieGrace

 
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“ I rock this outfit and I feel good and I’m having a great day. That’s powerful.”

 

When Emma saw her husband going to work each day as a lawyer and the ease of getting ready he had, a lightbulb went off in her mind. Women take much longer to get ready simply due to the sheer volume of choices they have to make around how to mix separates into an outfit that can go from daycare drop-offs to pitch meetings. As a result, she wanted to develop an apparel company that gave women easy options to look flawless - without needing a subscription to fashion magazines or special skills as a stylist. Learn how her unique experiences in law, real estate and government work combined to unleash a new creative outlet and successful company for Emma.

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